Here you can find our Buyer Persona Kit, which you can use to quickly and easily create your own persona
Posted: Sun Feb 02, 2025 10:20 am
Confirming existing personas or new ones through real opinions and experiences requires less effort than you might think. To do this, proceed as follows: Send emails with 30-minute interviews to customers, prospects and strangers who resemble your persona. Ask about aspects where you are unsure and where your imagination may have run away with you.
Sometimes it is difficult to find strangers willing to do this. Therefore, rely on a combination of colleagues and customer networks and offer a reward, such as a voucher.
Why is it important not to develop personas south africa whatsapp data based only on assumptions? A look at the definition of personas provides the answer. Personas are semi-fictional representations. If they are developed only on assumptions, they simply won't work. So make sure you base your personas on real information.
Mistake number 2: Only you know your personas
Once you've developed a persona, you base all your marketing efforts on it. But what about the rest of the marketing and sales department? Is your persona known to them too?
Therefore, print out the description of the persona for your colleagues. Everyone should pin the document to their pinboard so that they can see it at all times. If you don't do this, the target groups that existed up to that point will continue to exist for your colleagues. Also, share your knowledge about the persona as often as you can. Conduct training sessions, make the files available and be happy to receive questions. Also accept tips and advice about the persona.
Sometimes it is difficult to find strangers willing to do this. Therefore, rely on a combination of colleagues and customer networks and offer a reward, such as a voucher.
Why is it important not to develop personas south africa whatsapp data based only on assumptions? A look at the definition of personas provides the answer. Personas are semi-fictional representations. If they are developed only on assumptions, they simply won't work. So make sure you base your personas on real information.
Mistake number 2: Only you know your personas
Once you've developed a persona, you base all your marketing efforts on it. But what about the rest of the marketing and sales department? Is your persona known to them too?
Therefore, print out the description of the persona for your colleagues. Everyone should pin the document to their pinboard so that they can see it at all times. If you don't do this, the target groups that existed up to that point will continue to exist for your colleagues. Also, share your knowledge about the persona as often as you can. Conduct training sessions, make the files available and be happy to receive questions. Also accept tips and advice about the persona.