Full-service media buying
Posted: Mon Feb 03, 2025 9:28 am
In a full-service arrangement, a dedicated media buying team negotiates directly with the publishers on your behalf, using their scale to get you better rates than you might going it alone. A good partner will work with you to create the media plan, shoot and edit the right creative, and align (and place buys for) a media plan with your specific goals in mind.
“If you want to go it alone, you can buy whatever network you want, but is it going to align with who you’re trying to reach, when you’re trying to reach them, and actually result in a conversion and/or an increase in brand lift? That should be determined by someone who is an expert in the field. It takes a lot germany telegram screening of experience to do so, in addition to our proprietary tools that allow us to design media plans around clients’ goals.”
— Stefanos Metaxas, EVP, Client Strategy & Analytics, Streaming+ at Tinuiti
You’ll also want to explore what your partner can offer regarding measurement and reporting. Not every agency offers measurement, and among those that do, some are using a third-party measurement tool that isn’t really built for this particular application.
At Tinuiti, our measurement capabilities—and the resultant reporting and insights they provide—play a pivotal role in the data-driven media buying strategies we execute for our clients.
Our teams provide robust measurement that helps you understand how the media you’re running impacts your business. This measurement helps inform future media buys, so we’re able to constantly refine your campaign for maximum effectiveness and efficiency.
“If you want to go it alone, you can buy whatever network you want, but is it going to align with who you’re trying to reach, when you’re trying to reach them, and actually result in a conversion and/or an increase in brand lift? That should be determined by someone who is an expert in the field. It takes a lot germany telegram screening of experience to do so, in addition to our proprietary tools that allow us to design media plans around clients’ goals.”
— Stefanos Metaxas, EVP, Client Strategy & Analytics, Streaming+ at Tinuiti
You’ll also want to explore what your partner can offer regarding measurement and reporting. Not every agency offers measurement, and among those that do, some are using a third-party measurement tool that isn’t really built for this particular application.
At Tinuiti, our measurement capabilities—and the resultant reporting and insights they provide—play a pivotal role in the data-driven media buying strategies we execute for our clients.
Our teams provide robust measurement that helps you understand how the media you’re running impacts your business. This measurement helps inform future media buys, so we’re able to constantly refine your campaign for maximum effectiveness and efficiency.