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Deliver the right message

Posted: Thu Feb 06, 2025 5:18 am
by Mitu100@
In 2020, 87% of email orders and 86% of SMS orders were placed by Good Friday
In 2021, this increased to 89% of email orders and 87% of SMS orders
Even though Easter isn’t a federal holiday in the US, some American states and companies give workers Good Friday off to let them spend more time with their families. Additionally, Americans will be receiving their tax refunds around April, which gives them a little more spending money than usual.

With that in mind, it’s a good idea to start your Easter campaigns about two weeks in advance, with another wave of promotions leading up to and on Good Friday.


If you know your audience, delivering the right message becomes easier.

For example, being aware that indonesia telegram screening some people don’t celebrate Easter but are open to spring-related offers can give you additional angles for how you promote your products. Some ideas you could use include:

“Spring trends: which one are you?“
“New spring markdowns you need to see”
“Up to 60% off spring steals”
That being said, you shouldn’t underestimate the power of good Easter branding, and using an Easter-themed email template can make your offer more appealing.

Here are some examples of Easter popups and messages you can use with Omnisend on your website.