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What is On-Page SEO?

Posted: Sun Dec 22, 2024 10:31 am
by surovy115
There are many parts to ensuring your site’s SEO is up to par, landing you that coveted top spot, but on-page SEO is perhaps the most well-known of them all. When someone talks about SEO, they’re most likely referring to on-page SEO because of its huge impact on search rankings.

In today’s guide, we’ll explore the basics you need to know about on-page SEO before diving a little deeper into the topic. We’ll go into how you can optimize your on-page SEO using title tags and meta descriptions, as well as the importance of headings, keyword density, and internal linking.

What is On-Page SEO?
On-page SEO, as the name suggests, is the set of factors found on a particular page that play a role in how your page is ranked by Google. SEO agencies and businesses will optimize their pages so that they can be found more easily by Google, a practice known as improving search visibility.

Increasing a page's search visibility helps drive more traffic to it, and this is achieved by improving keyword placement and selection, as well as other factors. For example, perfecting your title tags and making sure they're relevant to the most likely visitors is a great way to improve on-page SEO.

While both on-page SEO and technical SEO (/blog/what-is-technical-seo/) fall under the same umbrella, they are different ways to ensure your site appears higher in search results. Technical SEO focuses on more technical aspects, such as the loading speed of your site, as well as the user experience that visitors are exposed to when they arrive at your site.

Another key difference between these two forms of SEO is that technical SEO typically deals with your entire site. On-page SEO, on the other hand, tends to focus on specific pages of your site and the content they contain, making sure it's in line with SEO best practices.

On-page SEO has been constantly refined throughout its existence, as Google has abandoned old algorithms that encouraged site managers to stuff keywords into their content. By refining its algorithm, Google has australia mobile number list free made content better for its searchers, but it has also made the job of SEO experts and website managers more difficult, as much more time is now spent on on-page SEO.

Using Meta Descriptions and Title Tags
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The title tag you use for your page is one of the most crucial elements of the page because it is what search engines will see in search results. It is the blue link that people will click on to get to your page, and it should typically include the topic of the page as well as the name of the site it is located on.