Why do people abandon their carts when shopping online?
Understanding why customers leave your checkout page in the first place is key to reducing your number of abandoned shopping carts. Here are the top reasons why online shoppers abandon their carts without making a purchase:
Source: Baymard Institute
To summarize this chart, anything that ghana telegram screening reduces choice, adds steps, or generally makes their lives harder will result in a higher abandonment rate.
And that’s money slipping through your fingers. So, here’s how to bridge the gap and make sure customers finish their order after hitting the checkout button.
5 tips for reducing cart abandonment during BFCM
Reducing cart abandonment may not be easy, but it’s a whole lot easier (and less expensive) than acquiring tons of new customers. As mentioned, 70% of online carts are abandoned, so there’s a lot of room for growth there.