4. You can visualize trends using simple tools like Google Sheets or more specialized reporting software like Lexalytics . Don’t present these reports just yet.
5. Create an action plan. Depending on the themes and trends you uncover, your action plan will look different. Expanding on the chat example, your next step might be to consider investing in live chat software.
6. Present your report and action plan to your team. It’s important malta mobile database to walk away from the presentation last so that you have a plan for improvement rather than dissuading your team with potentially negative insights.
By combining these results with action plans, you can ensure your team understands the improvements they can take now.
Still not sure what this would look like for your company? Let’s look at some of the best VoC analysis strategy examples in the industry.
Voice of the Customer Tools
Creating and implementing a VOC strategy can be time-consuming and resource-intensive. Thankfully, there are tools that can help make the process easier.
1. HubSpot
HubSpot's customer feedback software enables companies to keep their finger on the pulse of their customers and ensure they're capturing key KPIs. From pre-built NPS, CES, and CSAT surveys to customizable VOC templates, HubSpot has you covered.