Use retargeting ads If you’re short cp number philippines on funds, you don’t have to advertise or your organic marketing efforts won’t work properly. However, retargeting ads can be particularly useful and profitable for eCommerce optimization. Sometimes you visit a website, look at a few products, and then decide not to buy. The next day, you open Facebook to check your friends' feeds, and an ad for the product you were considering yesterday appears on your screen.

After some thought, you say to yourself, “Yes, actually I do want that product.” Then you buy it. Retargeting ads are more effective than other forms of advertising because they create new touchpoints with consumers who are already aware of the brand. Continuously measure your e-commerce optimization results This sounds like a lot of effort, but it doesn’t have to be. Monitoring your eCommerce optimization results will tell you what’s working well and what’s not so you can adjust accordingly.