#5 Plan your offers early
To guarantee the highest possible turnover, your customers need to know what you have in stock. Which means customers will not hesitate for long when they wonder where they are going to shop next. Within seconds, customers must realise that your shop is the best address for what they are looking for.
For you as a retailer, this means that you have to inform your customers as clearly as possible about the discounts and promotions they can expect in your shop. This works either if you leave the exact amount of the discount as a little surprise or if you tease with "Secure 70% discount on TVs/vases/dresses/rings for Cyber Week now" or "The excitement is rising. Which products will have the biggest discount on Cyber Monday?" could be examples of appropriate strategies.
Ultimately, all the channels you use to reach your customers are appropriate for Cyber Week marketing. Do you have your customers' email addresses? Then send them a newsletter benin telegram screening with all the offers and a reminder that Cyber Week is coming up.
It also goes without saying that you should start your campaign as early as possible and not at the last minute. For example, a first reminder about four weeks before Cyber Week would not be bad, followed by weekly updates.
Besides email marketing, social media is of course a good place to inform your customers. Here it is important to write your messages in a way that they will be shared.
Are your regular customers interested in the posts on your channels? Then you will certainly share offers and discounts with friends and thus attract more attention.
Have you also considered whether paid advertising on Facebook would be suitable? If so, now is definitely the right time to use it to generate more traffic to your website. If you are now asking yourself what kind of content your emails and postings on social media should have, the answer is quite simple: First, it should be made clear that there are discounts and promotions. Only in the next step could this information be packed with more input. In doing so, you can highlight the products and post more details about the discount promotions.