How to use HTML tags correctly (enlightenment from the analysis results of 8 million web pages
Posted: Sat Feb 08, 2025 10:52 am
The way HTML is written determines what users see and how search engines interpret the web page. A valid, well-formatted HTML page also reduces search engine misunderstandings of structured data, metadata, language, or encoding.
The data for this article is based on approximately 8 million pages collected from the top 20 Google results and over 30 million keywords on those pages. We will discuss how Google understands meta tags, JSON-LD structured data, language detection, title usage, social links, AMP, and more.
Meta tags that Google understands
When it comes to the main search engines as traffic sources, it’s mostly Google, Duckduckgo has gained traction recently, and Bing is almost negligible.
Therefore, in this section, we’ll focus only on the meta tags that sri lanka mobile database Google lists in the Search Console Help Center .
Meta tags
<meta name="description" content="...">
The description tag is a snippet of about 150 characters that summarizes the content of the page. When a search phrase is included in the description, search engines display the meta description in the search results.
Selector total
<meta name="description" content="*">(Any description)
4,391,448
<meta name="description" content="">(Description is empty)
374,649
<meta name="description">(No description)
13,831
At the extreme end, we found 685,341 meta elements with content less than 30 characters and 1,293,842 meta elements with content text greater than 160 characters.
The data for this article is based on approximately 8 million pages collected from the top 20 Google results and over 30 million keywords on those pages. We will discuss how Google understands meta tags, JSON-LD structured data, language detection, title usage, social links, AMP, and more.
Meta tags that Google understands
When it comes to the main search engines as traffic sources, it’s mostly Google, Duckduckgo has gained traction recently, and Bing is almost negligible.
Therefore, in this section, we’ll focus only on the meta tags that sri lanka mobile database Google lists in the Search Console Help Center .
Meta tags
<meta name="description" content="...">
The description tag is a snippet of about 150 characters that summarizes the content of the page. When a search phrase is included in the description, search engines display the meta description in the search results.
Selector total
<meta name="description" content="*">(Any description)
4,391,448
<meta name="description" content="">(Description is empty)
374,649
<meta name="description">(No description)
13,831
At the extreme end, we found 685,341 meta elements with content less than 30 characters and 1,293,842 meta elements with content text greater than 160 characters.