One way to measure this authority is to use the Semrush Authority Score, a composite metric used to measure the overall quality of a domain or webpage.
<img alt width="982" class="zooming lazyloaded" data-src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsmediac70ec70e8d91abc8a83cbeabc428bb9a0ccaKD-dunkin-donuts.png" data-gtm-vis-has-fired-9025619_57="1" src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsmediac70ec70e8d9…KD-dunkin-donuts.png">
While there are many factors that go into establishing a domain’s authority, you can use this as a metric when determining keyword difficulty.
See how your domain compares to those that rank higher in the georgia mobile database SERPs. If their authority scores are far ahead of yours, there’s a good chance you’ll have a hard time ranking until your rankings improve.
What typically increases domain authority? You guessed it… great content and great links!
Keyword Difficulty vs Keyword Competition
One thing that needs explanation is Google’s measure of keyword competition in Keyword Planner.
<img alt="Keyword Planning Contest" height="371" width="1010" class="zooming lazyloaded" data-src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsmedia688d688d225ebd52908ff71aa20969f561a7keyword-planner-competition.png" data-gtm-vis-has-fired-9025619_57="1" src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsm…688d688d225…keyword-planner-competition.png">
Each keyword in the tool is assigned a high, medium, or low score. But this has nothing to do with SEO; it’s a score that measures the competitiveness of the keyword from an advertising Google Ads perspective.
In Google's words: " Competition for ad placements shows how competitive your keywords are, based on the location and search targeting options you've selected. The level of competition low, medium, or high is based on the number of advertisers bidding on each keyword relative to all keywords on Google. If we don't have enough data, you'll see a das.