In contrast, taking a tactic like building broken links relies on opportunities you can exploit in this case, dead links on other people’s sites.
With link baiting, you are in complete control. You only need to create link-worthy content; you have complete control over how to amplify this strategy.
That’s why it’s so effective, because it’s one of the few strategies that can scale without sacrificing quality.
It’s important to note that these links don’t just help the pages that make them rank on the SERPs. These links also improve your site’s overall authority through the PageRank passed from your link-bait content, helping all of your pages rank in an increasingly competitive environment.
What is good link bait?
There are a lot of different things that make great link costa rica mobile database bait, but some of the most successful pieces marketers have put out have a few common traits.
Attract a broad enough audience that they can earn lots of links from quality publications.
Can be cited by journalists or content creators to support statistics, quotes or comments they include in their articles.
Elicit an emotional response from your readers.
Solve a problem or answer a question.
It may cause controversy or become a hot topic that is actively covered by the media.
Executed in a certain way, linking to content makes sense and needs to be in place to add value to the article.
High-quality link bait content that fills a need or provides value to a broad audience will help you get the links you want; keep this in mind when creating your content.