The sponsorship program
Posted: Sun Dec 22, 2024 11:01 am
Number of people in your “loyal customer” segment: monitor their progress and the proportion they occupy in your CRM
Retention rate: to measure the percentage of customers who remain loyal to the store over a given period
Purchase frequency: the number of purchases made by a customer over a given period.
Date of first purchase: in order to relaunch it if inactivity is noticed
Average basket value: to categorize customers based on their spending
And more.
At the beginning of this article, I mentioned the challenges of loyalty thailand whatsapp number and the benefits of being recommended by your customers. Because yes, this is the ultimate benefit of a loyal and engaged customer. They are the best ambassadors for your brand, capable of sincerely highlighting the strengths of your store to their social circle. However, it is essential to understand that this trust is not built in the snap of a finger.
To win the hearts of your customers to the point of converting them into prescribers, setting up a sponsorship program is essential. It should not be designed as a simple marketing operation offering advantages such as "free shipping" or other usual ploys. You must go beyond these classic approaches, because creating an ambassador does not happen overnight.
It is a process that takes time and involves developing a strong relationship with your customer. Recommending a brand is a strong commitment for a person, as it means endorsing your brand in front of their social circle. It is an act of support that cannot be done without a valid reason.
Retention rate: to measure the percentage of customers who remain loyal to the store over a given period
Purchase frequency: the number of purchases made by a customer over a given period.
Date of first purchase: in order to relaunch it if inactivity is noticed
Average basket value: to categorize customers based on their spending
And more.
At the beginning of this article, I mentioned the challenges of loyalty thailand whatsapp number and the benefits of being recommended by your customers. Because yes, this is the ultimate benefit of a loyal and engaged customer. They are the best ambassadors for your brand, capable of sincerely highlighting the strengths of your store to their social circle. However, it is essential to understand that this trust is not built in the snap of a finger.
To win the hearts of your customers to the point of converting them into prescribers, setting up a sponsorship program is essential. It should not be designed as a simple marketing operation offering advantages such as "free shipping" or other usual ploys. You must go beyond these classic approaches, because creating an ambassador does not happen overnight.
It is a process that takes time and involves developing a strong relationship with your customer. Recommending a brand is a strong commitment for a person, as it means endorsing your brand in front of their social circle. It is an act of support that cannot be done without a valid reason.