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Rel=What is Canonical URL and Why is it Used?
What is Rel-Canonical-URL and Why is it Used?
(SEO) Search Engine Optimization
As a website grows, it becomes increasingly difficult to prevent pages from becoming duplicates of each other. This can lead to duplicate content issues. If you have two similar pages and both are good for a certain keyword, the search engine doesn’t know which of the two URLs to send traffic to. To solve this, you need to choose a preferred URL, which is what we call a canonical URL.
A canonical tag (aka “rel=canonical”) is a way to tell search engines that a particular URL represents the main copy of a page. Using the canonical tag prevents problems caused by the same or “duplicate” content across multiple URLs. In practice, the canonical tag tells search engines which version of a URL you want to see in search results.
A canonical URL refers to an HTML link element that has the rel=”canonical” attribute (also known as a canonical tag) in the <head> element of your client’s web page. It tells search engines which URL they prefer. This canonical URL element tells Google and other search engines to crawl a website and which URL they should index the content of that page. This is important because URLs can have variations based on a variety of factors, but can still offer the same or similar content. This canonical URL element tells Google and other search engines to crawl a website and which URL they should index the content of that page.