You don't need to set yourself extra plans for reactivation

[jarinislamfatema]

You need to clearly understand how you plan to work if you set reactivation to automatic, but first, work with users manually.
Step 1 - Database segmentation and evaluation. At this stage, you need to divide users into active and "sleeping", and also determine how long your subscribers "live".

Step 2 - Setting Key Goals If you are reactivating for the Belarus cell phone number list first time, you should start with the average open and click rates and aim for them.
Step 3 — developing mechanics. At this step, it is necessary to define all technical aspects and step-by-step define all points of interaction with the user. If users have already lost interest, then one letter is unlikely to be enough. Start with a couple of letters, and then see how it goes — maybe more will be needed.

Step 4 — user motivation. You reminded them about yourself, and what next? Users are unlikely to run to you. In this regard, it is much easier for online stores, which can simply credit bonuses to their customers and determine the period of their use. In other areas, it is necessary to create an interesting offer that will arouse interest and attract users. If you use a CDP platform and have integration with your CRM, then you can create personalized offers.
Step 5 — forming the creative. The subject of the letter should catch the user so that he opens it, and then it's up to the creative content. At the same time, you shouldn't get carried away with clickbait and write implausible headlines, otherwise, there is a chance of encountering negativity.
If you are reactivating for the first time, you can follow the classic scheme used in e-commerce.