Featured Snippets - Informational Searches

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It essentially depends on the extent to which the user's query can be satisfied within the limited scope of a featured snippet.

If the user is searching for a fact or a definition, we can expect the CTR to be very low.

However, if the query can be answered briefly but it would be very useful for the user to expand on that initial information, then the CTR can be very high.

To promote high CTRs , we can focus on searches that require a greater range or richness of response than that presented in the featured result.

We can also encourage the emergence of formats that promote a higher CTR, such as ordered or unordered lists or tables.

Google usually presents only the first items in lists or the first rows in tables, offering a link for users who want to access the rest of the information:


Featured Snippets - Lists or Tables
This “More Items” link encourages clicks from users who want to see the rest of the content.

So, knowing the probable behavior of the user, the key at this point would be to concentrate on generating content suitable for informational searches with a level of depth that exceeds the limitation of the featured snippet, on the one hand, and to bet on content formats and structured data markup that favor the inclusion of a link back to the content to optimize the CTR.

What advice would you give us to change an informational result brazil phone number list to a transactional one that generates returns?
It is about directing landing pages to informational searches that we can identify throughout the customer journey to conversion.

Depending on how close or far that specific search is from the most conversion-oriented ones, we should orient the landing page towards a direct conversion or establish different lead nurturing options to accompany the potential client in their purchase decision process until they are mature enough to then offer them the conversion option.

For example, Debitoor ranks for informational searches related to business accounting:



The landing page is informative, but includes a link that takes you to the conversion page:


Featured Snippets - Informational Results for Conversion
From intra-community operations to:


Featured Snippets - Landing Page for Conversion
With a clear call to action to at least get the potential client into the app trial.