Link building strategy - Social networks
If you don't have a social media account or haven't used one yet, now you have a good reason to start.
Keep in mind, however, that this is a strategy related to gaining brand traffic to grow your backlink portfolio.
Tip: Use SEMrush’s social media toolkit to track and publish your content. The tool helps you research topics and audience engagement, as well as track your competitors. More here .
Public dissemination and content submission
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One of the most effective link building strategies is to send news, press releases, research, opinions, guides and other types of content to dedicated platforms.
These platforms include the following websites, both paid and free:
Aggregators
Marketplaces
Websites for promoting articles
Press release distribution portals
Blogging platforms
Wikis
News portals
This strategy is well suited to promoting a particular product, be it an e-commerce site, apps or services.
Tip: Use LBT to communicate with website administrators who will help you submit content.
To focus on content submission sites, from the Link Building tool go india phone number list to the Prospects tab and then to the Keywords tab and enter the following strings next to the keyword in the advanced search:
"Allinurl:add news",
"Allinurl:send content",
“Allinurl:suggest news”,
"Allinurl:submit article"
Link building strategy - List of keywords
Pick the most interesting ones, move them to In Progress and contact the right people and follow up on their responses.