Off-Site Recommendations Through Email

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mstakh.i.mo.mi
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Joined: Tue Dec 24, 2024 4:32 am

Off-Site Recommendations Through Email

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Best-selling product in a particular ‘category’
Amazon recommends top products from a category to users who are looking to buy new and latest products. The term ‘best-selling’ acts as social proof and builds customer trust. Best sellers from a particular category can help users find products from a new category they may have never purchased from before. It opens up great opportunities to up-sell and cross-sell products.


Now, let’s see how Amazon recommends products off-site via email.

It sends emails with the best-selling products of the week. This recommendation can be based on their browsing history, recently viewed items, or products of a particular brand in their shopping carts.
Amazon sends emails with recommendations of products often purchased spain phone number list together. For instance, if a user has purchased a camera, Amazon may try to cross-sell its accessories via email.
Emails with best-selling products across the entire product category and not from any specific brand are another way Amazon recommends products off-site. This email contains top-selling items from across the entire product category the user has already browsed and the ones that most people end up buying. However, there is no focus on any specific brand. These items have especially positive reviews and high conversion rates. They will likely turn an interested browser into a customer.
The Benefits of Amazon’s Editorial Recommendations
Now, let’s look at the main benefits of Amazon’s editorial recommendations.

Amazon’s editorial recommendations usually appear for relevant keywords on the first page of Amazon SERPs. It means your products gain more visibility and exposure to buyers who are searching for similar products and are highly likely to buy them.
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