Page 1 of 1

Leverage existing web traffic

Posted: Tue Feb 11, 2025 9:54 am
by surovy113
Trust badges let your visitors know that you value their privacy and security. They show that you've taken extra steps to protect them.

An SSL certificate is one example. It’s essential if you’re selling products or services online, and it tells people that their information is encrypted. Just be sure to implement SSL monitoring to check the validity of the certificate.

Add trust badges to your website

There are many other trust badges out there. Research the options in your industry and see which ones you need to ease visitors’ concerns.

You might also like:

The 43 Best Call-to-Action Phrases Proven to Increase Clicks and Leads
Website Conversion Optimization: How to Get Results with A/B Testing (and Real-World Examples to Get You Started)
11 Benefits of Conversion Rate Optimization
benefits of conversion rate optimization

Now we get to the good stuff. What do you get by jumping through all these CRO hoops? Why bother with all that testing and optimization?

The benefits of conversion rate optimization are virtually limitless, but for your convenience, we’ve broken them down into 11 of the most important. We know you’re eager to implement all of these ideas on your own website.

Without further ado, here are the 11 main benefits of conversion rate optimization.

1. Know your customers
The more you delve into conversion rate optimization, the more you learn about your customers. What do they want? What do they need? Why are they visiting your site?

You will discover the answers to these questions primarily through questions that, as we have already discussed, form the basis of a large part of CRO. When you test various aspects of your website’s functionality, users give you their “vote.” From the results, you can deduce what appeals to your target audience.

2. Increase website revenue
Speaking of sales, who wouldn't want more sales? The more money you make, the stronger your business will be.

Invest some of that money back into your business. Show ads based on what you've learned about your audience. Keep people student database coming back for more.

You can also start optimizing for the metrics we described earlier. Want to increase customer lifetime value? Find ways to get these people to spend more money with your business.

Growth hacking is about leveraging your existing assets. Your web traffic is one of them.

If people are already visiting your website, you want them to convert. Use tools like Hello Bar, Crazy Egg, and Google Analytics to predict what they will do once they arrive.