'He can only take advantage of it
Posted: Tue Feb 11, 2025 10:03 am
"Let's get to the heart of the matter. The power, the force, the overwhelming urge to possess that makes advertising work comes from the market itself and not from the advertising copy.
'The text cannot create a desire for a product.
'He can only take the hopes, dreams, fears and desires that already exist in the hearts of millions of people and focus those already existing desires on a particular product.
'That is the job of the denmark phone number list copywriter : not to create this desire - but to channel and direct it. In fact, a single advertiser cannot spend enough money to actually create this desire.
'And he dies if he tries to run into it.'
PS
Here I have written out the most important ideas from the book: Breakthrough Advertising: 5 Things You Can Learn from Eugene Schwartz
PPS
Schwartz spends page after page emphasizing the importance of headings . Here are 155 heading ideas for you .
6
Good To Great
by Jim Collins
best marketing books good to great
The death of VERY GOOD is GOOD.
But how does a company or individual make the leap from GOOD to GREAT?
The book gives you the answer:
Jim Collins and his research team analyzed 1,435 companies over a period of 50 years.
Those who dominated the field unchallenged for at least 15 years were admitted to the GREATs.
'The text cannot create a desire for a product.
'He can only take the hopes, dreams, fears and desires that already exist in the hearts of millions of people and focus those already existing desires on a particular product.
'That is the job of the denmark phone number list copywriter : not to create this desire - but to channel and direct it. In fact, a single advertiser cannot spend enough money to actually create this desire.
'And he dies if he tries to run into it.'
PS
Here I have written out the most important ideas from the book: Breakthrough Advertising: 5 Things You Can Learn from Eugene Schwartz
PPS
Schwartz spends page after page emphasizing the importance of headings . Here are 155 heading ideas for you .
6
Good To Great
by Jim Collins
best marketing books good to great
The death of VERY GOOD is GOOD.
But how does a company or individual make the leap from GOOD to GREAT?
The book gives you the answer:
Jim Collins and his research team analyzed 1,435 companies over a period of 50 years.
Those who dominated the field unchallenged for at least 15 years were admitted to the GREATs.