Is it better to optimize for conversion or conversation on a blog?
Posted: Mon Dec 23, 2024 4:11 am
What comes first when optimizing a blog? Conversation or conversion? These are my conclusions after 5 years with this blog.
Carlos Bravo3
I won't ask Victor Campuzano this question because he already knows the answer . Lately I've been very focused, not to say obsessed, with the subject of conversion .
conversion or conversationPhoto rights by Fotolia
There is no doubt that lead generation is an essential step for any blogger or entrepreneur who wants to generate business through their blogging activity. There are two possible scenarios: optimizing for conversion or encouraging conversation. Let's get down to business.
Contents [ hide ]
1 Advantages and disadvantages of optimizing for conversion
1.1 Short-term lead generation
1.2 Contacts that require a higher level of quality
2 Advantages and disadvantages of japan phone number example optimizing by conversation
2.1 The process of fostering conversation is slow and laborious
2.2 The conversion rate at the time of sale is high
Advantages and disadvantages of optimizing for conversion
Most of us tend to be impatient. Getting quick results can be the most attractive option for many.
Short-term lead generation
A new blog can generate leads from day one. Using pop-up forms, attractive hooks in the form of e-books or videos, and optimal navigation simplify the process. The lack of traffic from Google can be compensated for with traffic campaigns from Facebook Ads or similar platforms.
Contacts that require a higher level of quality
Having a lot of subscribers does not mean being able to generate sales. We easily forget that an activation phase is always required . Therefore, there is a relationship between the opening, click and conversion rates and the speed of having acquired a lead .
Using aggressive conversion techniques, you can get a lot of contacts in a short time, but this doesn't mean that they will open your emails, click on your links, or buy from you. There is a certain risk that you won't achieve the branding effect that people will remember you for.
Carlos Bravo3
I won't ask Victor Campuzano this question because he already knows the answer . Lately I've been very focused, not to say obsessed, with the subject of conversion .
conversion or conversationPhoto rights by Fotolia
There is no doubt that lead generation is an essential step for any blogger or entrepreneur who wants to generate business through their blogging activity. There are two possible scenarios: optimizing for conversion or encouraging conversation. Let's get down to business.
Contents [ hide ]
1 Advantages and disadvantages of optimizing for conversion
1.1 Short-term lead generation
1.2 Contacts that require a higher level of quality
2 Advantages and disadvantages of japan phone number example optimizing by conversation
2.1 The process of fostering conversation is slow and laborious
2.2 The conversion rate at the time of sale is high
Advantages and disadvantages of optimizing for conversion
Most of us tend to be impatient. Getting quick results can be the most attractive option for many.
Short-term lead generation
A new blog can generate leads from day one. Using pop-up forms, attractive hooks in the form of e-books or videos, and optimal navigation simplify the process. The lack of traffic from Google can be compensated for with traffic campaigns from Facebook Ads or similar platforms.
Contacts that require a higher level of quality
Having a lot of subscribers does not mean being able to generate sales. We easily forget that an activation phase is always required . Therefore, there is a relationship between the opening, click and conversion rates and the speed of having acquired a lead .
Using aggressive conversion techniques, you can get a lot of contacts in a short time, but this doesn't mean that they will open your emails, click on your links, or buy from you. There is a certain risk that you won't achieve the branding effect that people will remember you for.