Demand education type Demand education type is to realize the problem under the influence of external forces and passively generate demand. For example, in the sharing of the industry conference, the participants heard that a certain solution was more effective than the solution they were currently using, thus generating demand. Since the needs of demand-educated customers are generated under passive influence, the links of demand awakening and product cognition are likely to be completed together, that is, whoever awakens the customer's needs will have a solution that is more likely to be trusted by the customer. Customers are more inclined to choose brands/products/people that awaken their needs.
For example, you are a marketing manager and my product is a customer relationship management system. In an offline salon sharing session, I explained the case of customer registration journey tracking, which can monitor the keywords searched by customers, the content browsed, the dwelling time on the landing page of the retention information, and other data, and use these data to judge the customer's intention and needs.
Your customer acquisition process is not so japan cell number refined, and you still need to understand customer needs by asking customers. You think this data can enable sales to prepare more targeted solutions before the first communication, so the demand is generated.
In addition, the successful cases I shared match your industry, so after the sharing, you took the initiative to find me to learn about the product details. Solution-driven Solution-driven means that customers see better solutions and thus generate needs. Unlike demand-educated customers, solution-driven customers are already aware of their own problems and have found better options in the process of seeking solutions. For example, you heard a solution at an industry conference and realized your own problems and adjustment methods, but the speaker's solution was not suitable for your own business, so you started to find solutions on your own.