Step 2. The tactic
If step 1 has been completed correctly, then you can move on to step 2, the tactics, with all the ingredients you gathered from step 1. And now it is up to you as a marketing expert to take away that 'pain' from the business owners. So take a good look at what you can improve or reduce from your professionalism. And where you want to focus.
Content
Content will be the magic word. You want to seduce your target group in an appealing way to show the desired behavior. And that information must be current, complete, reliable and above all relevant. For inspiration, read the article by Eric Hartman about developing your content strategy in 12 steps.
If you work with different target groups, this may mean that you have to package one message in different ways, so that the message becomes relevant for each target group segment. guatemala phone numbers Also remember that you cannot do this alone. Of course, you can reuse all the information collected with a different 'twist' each time.
You will also want to involve other experts in the content creation: your 'content owners'. Do you already have a good picture of them? What agreements can you reasonably make with them? And how do you make them co-responsible for telling the story even better?
Media consumption
We want to get our stories to our target groups in the right way. To do that effectively, we need to know in which ponds they swim. Maybe you work with a media partner who has those kinds of insights for you? Or have you divided your target groups according to the mentality model of Motivaction ? One way or another, pull that data in and use it to substantiate your media plan. It helps you to make your marketing strategy stronger and to substantiate it well. If you have no or insufficient data on your target group, you need to go back to step 1.
Resources
A logical consequence of the media consumption analysis is a means matrix. An overview of all means, media, channels that your target group uses. If you work with different segments or mentality groups, then you have a means mix per part. And of course you can go one step further by then looking at where you place which means in your funnel.