There’s always going to be an opportunity in any downturn
Posted: Wed Feb 12, 2025 4:09 am
Declan Mulkeen According to Mulkeen, there are three key things you need to do as you adjust your approach to ABM during the shutdown: Review your Ideal Customer Profile, or ICP Audit your sales triggers Activate your data In looking at your ICP, there’s a decent chance that your key target personas aren’t buying (or aren’t buying as much) at the moment.
pivot sales marketing icp Still, as Mulkeen eplains, “.” Though your former iceland cell phone number list ICP may not be as active as they once were, there are likely consumers who are in need of your services now more than ever before. Your first order of business, then, is to identify these individuals and start figuring out how to best serve them.
Mulkeen makes it clear: “Think about your ICP. Think about the relevancy. And think about how you need to adjust it in these times.” sales marketing covid19 declan mulkeen quote Once you know who your new target audience is, you need to know what triggers them to take
pivot sales marketing icp Still, as Mulkeen eplains, “.” Though your former iceland cell phone number list ICP may not be as active as they once were, there are likely consumers who are in need of your services now more than ever before. Your first order of business, then, is to identify these individuals and start figuring out how to best serve them.
Mulkeen makes it clear: “Think about your ICP. Think about the relevancy. And think about how you need to adjust it in these times.” sales marketing covid19 declan mulkeen quote Once you know who your new target audience is, you need to know what triggers them to take