Cashvertising - A must-read marketing book
Posted: Wed Feb 12, 2025 4:25 am
) Breakthrough Advertising - Eugene Schwartz ( buy here )
Probably the most expensive copywriting book of all time
So if there is a classic in the copywriting market, it is Eugene Schwartz's "little black dress": Breakthrough Advertising .
For a time it was one of the most stolen books in American libraries.
Today, profit-hungry dealers sell used copies on Amazon for up to 500 euros.
Don't let yourself be ripped off.
You can read the book - for less than 500 euros.
You can buy it in English here (Brian Kurtz has secured the rights and republished the book).
Rumours say that the book will soon be published in German (I am in contact with the publisher...)
Until then, you can read my summary in German here:
Eugene Schwartz: Breakthrough Advertising
5) Cashvertising – Drew italy phone number list Eric Whitman ( buy here )
In the book Cashvertising, Eric Whitman shows you over 100 buttons you can press to get customers to buy from you.
This book is not about broad topics such as positioning or strategy. Instead, it is about very specific situations that every entrepreneur has at some point:
How do I write a headline that grabs attention but is still serious?
How do I convince the customer to buy NOW? Because "later" never means later!
Which words are particularly powerful in sales?
The chapters are all very short and get straight to the point. Similar to Content Terminator . All the "tricks" are based on psychology and are explained so simply and easily that you can immediately apply them to your marketing.
PS
The book is still an insider tip in the German-speaking world, so grab it while everyone else is still asleep.
Probably the most expensive copywriting book of all time
So if there is a classic in the copywriting market, it is Eugene Schwartz's "little black dress": Breakthrough Advertising .
For a time it was one of the most stolen books in American libraries.
Today, profit-hungry dealers sell used copies on Amazon for up to 500 euros.
Don't let yourself be ripped off.
You can read the book - for less than 500 euros.
You can buy it in English here (Brian Kurtz has secured the rights and republished the book).
Rumours say that the book will soon be published in German (I am in contact with the publisher...)
Until then, you can read my summary in German here:
Eugene Schwartz: Breakthrough Advertising
5) Cashvertising – Drew italy phone number list Eric Whitman ( buy here )
In the book Cashvertising, Eric Whitman shows you over 100 buttons you can press to get customers to buy from you.
This book is not about broad topics such as positioning or strategy. Instead, it is about very specific situations that every entrepreneur has at some point:
How do I write a headline that grabs attention but is still serious?
How do I convince the customer to buy NOW? Because "later" never means later!
Which words are particularly powerful in sales?
The chapters are all very short and get straight to the point. Similar to Content Terminator . All the "tricks" are based on psychology and are explained so simply and easily that you can immediately apply them to your marketing.
PS
The book is still an insider tip in the German-speaking world, so grab it while everyone else is still asleep.