Lead Conversion Process: 9 Steps to Follow
Posted: Wed Feb 12, 2025 6:08 am
Both types of leads occupy different stages in the sales funnel and indicate different levels of readiness to become customers.
You'll generally find MQLs at the top of the funnel. You can often generate these leads through marketing initiatives such as website interactions, document downloads, or webinar registrations.
SQLs, on the other hand, are further along in their buying journey. These prospects have engaged with your marketing materials and shown deeper interest, often by requesting a product demo or sales quote.
Converting leads into customers can be daunting, but it doesn't have to be.
At its core, the goal is simple: convert prospects into paying customers. Every action you take should align with that goal.
Let's look at the steps in this process, which you can perform through various channels.
Step 1: Make the first contact
The first step in converting marketing leads into sales leads is to contact them. Following up early can increase viber database your chances of conversion.
Make sure you make a positive impression on your first contact. You only get one chance to do it, so be prepared, polite, and concise.
Therefore, tailor your message to make the leader feel valued and special, and avoid generic, automatic responses.
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How to Build an Email List from Scratch: A Start-to-Finish Guide
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Step 2: Qualify the lead
Understanding the quality of each lead is critical to your success.
For example, let’s say you’re selling a fitness app. A lead who has downloaded a few workout guides and signed up for a free trial is a hot prospect.
It’s clear that they’re interested in and engaged with your business. On the other hand, someone who simply signed up for your newsletter may be curious but not quite ready to commit.
To effectively qualify leads, set criteria that help you assess their likelihood of converting. Consider factors like their pain points, budget, and interactions with your brand.
You'll generally find MQLs at the top of the funnel. You can often generate these leads through marketing initiatives such as website interactions, document downloads, or webinar registrations.
SQLs, on the other hand, are further along in their buying journey. These prospects have engaged with your marketing materials and shown deeper interest, often by requesting a product demo or sales quote.
Converting leads into customers can be daunting, but it doesn't have to be.
At its core, the goal is simple: convert prospects into paying customers. Every action you take should align with that goal.
Let's look at the steps in this process, which you can perform through various channels.
Step 1: Make the first contact
The first step in converting marketing leads into sales leads is to contact them. Following up early can increase viber database your chances of conversion.
Make sure you make a positive impression on your first contact. You only get one chance to do it, so be prepared, polite, and concise.
Therefore, tailor your message to make the leader feel valued and special, and avoid generic, automatic responses.
You might also like:
How to Build an Email List from Scratch: A Start-to-Finish Guide
List of 650+ Power Words for Crazy Conversion and Sales Boosts
Step 2: Qualify the lead
Understanding the quality of each lead is critical to your success.
For example, let’s say you’re selling a fitness app. A lead who has downloaded a few workout guides and signed up for a free trial is a hot prospect.
It’s clear that they’re interested in and engaged with your business. On the other hand, someone who simply signed up for your newsletter may be curious but not quite ready to commit.
To effectively qualify leads, set criteria that help you assess their likelihood of converting. Consider factors like their pain points, budget, and interactions with your brand.