I wouldn't talk about Leadfeeder's features

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And that's what they are also looking for. Jaakko: (06:51) Second point is then sharing the insight you have. One of the things I also often see is people share things about their own company just spamming, spamming and spamming, more and more things about their own company. All the features, all the tools, all the nice things that they have coming up, but what they should do.


Also, on top of that, I think like 80/20 rule is good in that so 20% you saudi arabia cell phone number list share about your company, 80% you can share educational material that is relevant for your buyer persona. Jaakko: (07:30) So you can do different articles about where you, for eample, have tested something that is relevant for them. You can make comparisons between some sort of things that is relevant for their business or their problems.


So, for eample, in our case,, but I could talk about B2B website conversion overall, how to fi the website conversion. Leadfeeder is just one tool among those, but not the main point there. So there's all kinds of things that attract their interest. And after that, you can dive into the product or service you are offering.