A modern salesperson should not underestimate a good WhatsApp business greeting message for even a moment. The greeting message is the first contact a customer has with a company. A study has shown that in the current market, more than 80% of companies use WhatsApp to sell , meaning that we can consider the application a common environment in the market.
Since WhatsApp has already achieved the status of a uniform application for the entire market , sellers must pay attention and find ways to make their service different, innovative and assertive on the platform. And greeting messages, for example, can be a basic and effective way to do this. They are the welcome that the customer needs, a business card.
And even its simplicity can hide a lot of strategy. A greeting message can be very well thought out and have interesting and intelligent features to deal with your customer. Discover greeting message options to sell a lot on WhatsApp!
How to automate the sending of these messages?
What precautions should be taken when creating ready-made phrases for customer service on WhatsApp Business?
1. Simple greeting message
A simple greeting message is one that does not contain many elements of customer engagement. It is more measured, and focuses on an impersonal approach, but at the same time, it is complete.
It also has few elements, one of which is the architects email lists greeting, and some direct and practical information about the company. Although humanization in customer service and personalization are trends in the market, this type of simple greeting is effective for companies with a more impersonal nature, such as a law firm, for example. Examples of messages of this nature include:
Hello! Welcome to company X. Enter your request and wait for our assistance;
We are company X, how can we help? Type what you need and wait for assistance;
Good afternoon, how are you? Welcome to company X. One of our representatives will be providing assistance shortly;
Company X is honored to serve you. I am attendant Y, please tell me how I can help.
These are examples of simple greeting messages that can be adopted in your company!
2. Greeting message with waiting time
For companies with high demand, it is necessary to set a waiting time for the customer, so that they do not feel left out. It is important, however, that this time is always honored so that the customer does not become stressed. They rely on two elements: the greeting message and the average waiting time for service. See examples:
Hello! We are from company X. In about Y minutes one of our representatives will start assisting you;
Welcome to Company X! You will be assisted shortly by one of our employees. You are at position Y in the queue, the average wait time is Z.
And once again, it is essential to respect the stipulated waiting time . The message will lose its value if the company does not respect the time.
Take advantage and also read: How to build customer loyalty: 7 tips to put into practice .
3. Message for collecting information
The WhatsApp greeting message for customers can have a dual function of helping the company: in addition to understanding the customer, it also serves to obtain data about the consumer who contacted them. This is an advantage with two benefits: obtaining the data, which can be interesting information and be integrated into the company's database, and speeding up the service.
Hello! Welcome to Company X. You will be assisted shortly. However, to speed up the service, please send your question, address, name, telephone number and e-mail for contact. Wait for one of our representatives;
We are company X, how can we help? To speed up the service, please provide your full name, document and protocol number;
Hello! One of our company's employees will be with you shortly. Please wait with the document or protocol number.
This type of message usually appears in teams or companies that provide support. This way, the customer can already tell what their needs, complaints or problems are before they are even assisted.
4. Message with product catalog
For companies that work with catalogs or menus, a great option is to include the catalog of products and services in the greeting message. This way, if a customer contacts you to learn more about your products, they will be served immediately, and the service in general will be faster and more practical. Examples include:
Hello! Welcome to company X. We will be here to assist you soon. Check out our product catalog [link or PDF catalog/image];
Welcome! We are company X and we offer the following products [insert catalog]. Thank you for your preference!;
Welcome customer! Check out our catalog here, and wait for one of our employees to assist you.
Have you seen greeting messages like this that are functional and practical for use on WhatsApp? Every company that works with catalogs should implement them.
5. Messages for sales and prospecting
You can also use a greeting message to customers to look for new customers in the market. This would be a prospecting message, when the company is active and introducing its business to a new customer.
This is a type of message that must be more careful, strategic and well thought out . However, it offers benefits to the company when it achieves its goals. Examples of messages for prospecting on WhatsApp include:
Hello customer X, do you already know company Y? We are starting new activities, and offering product Z in a special promotion! Contact our company to find out more;
Need a little help with activity X? Meet company Y, an expert in the subject! Get in touch with us!
These are prospecting messages that can bring new customers to your company. Don't forget to use them!
6. Greeting messages to signal absence
What if the customer contacts the company at an inconvenient time? When there is no one to assist them? In these cases, to maintain the relationship with the customer , a greeting message is necessary to signal absence.
With this type of message, the company signals to the customer that there is no one to answer at this time. Check out some templates for absence messages for WhatsApp Business !
Hello! Unfortunately, our support team is currently absent and cannot assist you. We apologize for any inconvenience, and will contact you as soon as possible;
Good evening, customer! We at company X apologize and reiterate that our opening hours are from 8:00 a.m. to 6:00 p.m. Please contact us tomorrow during opening hours;
Hello, thank you for contacting us! Unfortunately, we have already closed our activities for today, but tomorrow at X o'clock we will respond to your request. Hugs!
These are some of the absence messages, necessary for periods when there is no one to serve the customer.
how to automate sending messages
How to automate the sending of these messages?
There is a great feature on WhatsApp that allows you to set up automatic sending of messages like these! This makes life much easier for any company. However, the message template must be approved by Meta before it can be used. To schedule it, just follow these steps:
Access WhatsApp settings;
Go to “away messages”;
Tap “edit message”;
Set the time and voila! You have your scheduled messages.
Now you can schedule your messages to advance and speed up your company's service process.
What precautions should be taken when creating ready-made phrases for customer service on WhatsApp Business?
There are precautions that must be taken before scheduling an automatic message on WhatsApp . Messages must be creative, cordial, respectful and polite. Spelling mistakes are not tolerated, and the language must be appropriate for the audience.