But don't overdo it.
Choose one main channel and one or two complementary channels. Content marketing requires a lot of patience (see lesson 3) and if you try to do too much at once, it will be difficult to find the time and energy you need to build the necessary content for even one of the channels.
For us, the initial cost and learning curve was lowest with a blog (compared to the price of a good camera for decent video), so we started with that.
CONTENT PROMOTION
That's what they all say.
But to ensure that you actually implement it, you need a written content poland telegram data strategy and a written promotion strategy.
We took this side of content marketing seriously and in 2013 we wrote a two-page content promotion strategy in addition to our two-page content marketing strategy.
A whole four pages of strategy!
Note: You can also find this document in our large bonus resource pack at the end of this article, along with all of our other templates, checklists and methodologies.