Influencer marketing - Springfield example

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The Springfield fashion company launched a new line of products with different characteristics to what they had previously offered and decided to communicate this in an influencer marketing strategy.

As it is a new product, they have managed to create interest in the audience, visibility and, above all, knowledge of it.

So, we could say that their global objectives are awareness and consideration.

These are the main results of the campaign and of each post.


2.- Ron Barceló: #AddIce
Another example is Ron Barceló.

This alcoholic beverage brand is known for carrying afghanistan phone number list out many actions with influencers.

This time, the concept of the Instagram campaign is “throw some ice on it.”

A perfect combination between the product: rum and the place: Formigal.

A creative concept proposal that is very well integrated into the environment in which the action takes place.

We can say that the objective is branding and these have been the results.