Providing content by those responsible within the organization
Posted: Wed Feb 12, 2025 10:31 am
Implementation process
Implementing a social media strategy is a process that needs to be planned well. Tasks and responsibilities need to be determined, as well as the steps you want to take in the coming period. For our organization, we distinguish four different social media flows that we have worked out in detail, both internally and externally. This helps to get started with the social media strategy in a strategic way and to frame this within the current organizational strategy. Important for the support and the management and measurement of the results that we achieve with our social media platform. Because the use of social media covers an entire organization. It can and may never be a 'toy' of the marketing, communication or another department.
Content flow
' Content is king' is a well-known saying and also applies to social media. Roompot is active in a sector that is very sensitive to trends. 'When does the guest search for which type of holiday?', is the central question here. The research that we have carried out also serves directly as a strategic framework for our content strategy . For our content marketing, we have various talking clouds that clearly show what people talk about in which periods and on which platforms this happens. In this way, we try to respond as well as possible to the information needs of our target group on the various platforms. Human (online) (search) behaviour is (with us) leading as a strategic framework for our content strategy. But how do we organise and structure this content flow?
Creating engagement and interaction with the aim of increasing brand commitmentturkey telegram data is, in my experience, the added value of a fan or follower. With this starting point, we started working with our content to respond as well as possible to the wishes and information needs of the target group.
Roompot - content flow
2. Copywriting: Filtering interesting topics and copywriting into bite-sized tweets / status updates
3. Publication : Publishing content
Key steps to embed content flow within the marketing communications strategy include:
Determine the objectives per channel.
Define different types of content based on the objectives.
Content circles: determine proportions in publishing content and link this to predefined objectives
What is the best time to post? Analyze when the most activity is on the platform.
Provide substance to various talking points with concrete content + monthly planning.
Work on recognizable and successful content formulas and continue to analyze, renew and further develop this on a monthly basis.
Implementing a social media strategy is a process that needs to be planned well. Tasks and responsibilities need to be determined, as well as the steps you want to take in the coming period. For our organization, we distinguish four different social media flows that we have worked out in detail, both internally and externally. This helps to get started with the social media strategy in a strategic way and to frame this within the current organizational strategy. Important for the support and the management and measurement of the results that we achieve with our social media platform. Because the use of social media covers an entire organization. It can and may never be a 'toy' of the marketing, communication or another department.
Content flow
' Content is king' is a well-known saying and also applies to social media. Roompot is active in a sector that is very sensitive to trends. 'When does the guest search for which type of holiday?', is the central question here. The research that we have carried out also serves directly as a strategic framework for our content strategy . For our content marketing, we have various talking clouds that clearly show what people talk about in which periods and on which platforms this happens. In this way, we try to respond as well as possible to the information needs of our target group on the various platforms. Human (online) (search) behaviour is (with us) leading as a strategic framework for our content strategy. But how do we organise and structure this content flow?
Creating engagement and interaction with the aim of increasing brand commitmentturkey telegram data is, in my experience, the added value of a fan or follower. With this starting point, we started working with our content to respond as well as possible to the wishes and information needs of the target group.
Roompot - content flow
2. Copywriting: Filtering interesting topics and copywriting into bite-sized tweets / status updates
3. Publication : Publishing content
Key steps to embed content flow within the marketing communications strategy include:
Determine the objectives per channel.
Define different types of content based on the objectives.
Content circles: determine proportions in publishing content and link this to predefined objectives
What is the best time to post? Analyze when the most activity is on the platform.
Provide substance to various talking points with concrete content + monthly planning.
Work on recognizable and successful content formulas and continue to analyze, renew and further develop this on a monthly basis.