New trends in purchasing habits
Posted: Wed Feb 12, 2025 10:32 am
New consumption model. ZMOT
New consumption model introducing ZMOT
The zero moment of truth, also known as ZMOT, is a term coined by Google in 2011, when Jim Lecinski, general manager of sales for Google United States, wrote the book ZMOT: Winning the Zero Moment of Truth, where he presents the results of a detailed study that analyzes the new purchasing habits of customers.It is that “little moment ” that happens millions of times a day, when through a smartphone, tablet or computer, the customer consults information and learns about the product or service they are considering buying or trying.
If we include ZMOT in our marketing plan we can have a great advantage.
Until very recently, the consumer debate focused on the battle azerbaijan phone number list between 'physical stores versus online shopping'.
Today, this dichotomy has taken a quantum leap: consumers want it all and seek a complete online and offline experience; the omnichannel consumer is naturally present, in many places and from many places: in physical establishments and on all available digital devices and media - smartphones, wearables, computers, tablets, voice devices (Alexa, Google Home), etc.
The data provided by the recent study “Global Consumer Insights Survey 2019” by the company PWC on consumer habits in Spain are very interesting.
New consumption model introducing ZMOT
The zero moment of truth, also known as ZMOT, is a term coined by Google in 2011, when Jim Lecinski, general manager of sales for Google United States, wrote the book ZMOT: Winning the Zero Moment of Truth, where he presents the results of a detailed study that analyzes the new purchasing habits of customers.It is that “little moment ” that happens millions of times a day, when through a smartphone, tablet or computer, the customer consults information and learns about the product or service they are considering buying or trying.
If we include ZMOT in our marketing plan we can have a great advantage.
Until very recently, the consumer debate focused on the battle azerbaijan phone number list between 'physical stores versus online shopping'.
Today, this dichotomy has taken a quantum leap: consumers want it all and seek a complete online and offline experience; the omnichannel consumer is naturally present, in many places and from many places: in physical establishments and on all available digital devices and media - smartphones, wearables, computers, tablets, voice devices (Alexa, Google Home), etc.
The data provided by the recent study “Global Consumer Insights Survey 2019” by the company PWC on consumer habits in Spain are very interesting.