Follow a cascade of information
Posted: Wed Feb 12, 2025 10:34 am
5. Give your content room to breathe
If you fill every square inch of the reader’s screen, they won’t know where to look. Use dividers and white space to draw their eyes to your content and emphasize critical components like your CTA or product image.
An information waterfall (sometimes called an information pyramid) presents your most important information with the least important information at the bottom.
7. Use responsive emails
Have you ever opened an email and found yourself unable to view entire sections or images? If you use fixed sizes, your design will be distorted by different device screen sizes. That's why responsiveness iraq whatsapp number data is essential. Use the principles of responsive web design to adapt your design to the optimal proportions for different window and screen sizes.
8. Ensure accessibility
If you want to maximize your reach—and satisfy accessibility guidelines and laws—it’s essential to consider how your email marketing might be perceived by people with dyslexia, color blindness, or vision impairments. To make your email designs accessible, use dyslexia-friendly fonts, alt text, color blind-friendly colors, and plain text that screen readers (like KNFB reader ) can read aloud.
9. Optimize performance
Since the average person only views an email for 11 seconds, you need to focus on performance to get results. Ideally, your email should load quickly and work across all devices (as in 2021, 54.8% of internet traffic comes from mobile devic
If you fill every square inch of the reader’s screen, they won’t know where to look. Use dividers and white space to draw their eyes to your content and emphasize critical components like your CTA or product image.
An information waterfall (sometimes called an information pyramid) presents your most important information with the least important information at the bottom.
7. Use responsive emails
Have you ever opened an email and found yourself unable to view entire sections or images? If you use fixed sizes, your design will be distorted by different device screen sizes. That's why responsiveness iraq whatsapp number data is essential. Use the principles of responsive web design to adapt your design to the optimal proportions for different window and screen sizes.
8. Ensure accessibility
If you want to maximize your reach—and satisfy accessibility guidelines and laws—it’s essential to consider how your email marketing might be perceived by people with dyslexia, color blindness, or vision impairments. To make your email designs accessible, use dyslexia-friendly fonts, alt text, color blind-friendly colors, and plain text that screen readers (like KNFB reader ) can read aloud.
9. Optimize performance
Since the average person only views an email for 11 seconds, you need to focus on performance to get results. Ideally, your email should load quickly and work across all devices (as in 2021, 54.8% of internet traffic comes from mobile devic