Creating commercial content doesn't always have to be a bad idea. You need to understand the differences and respect the deadlines to get the desired results.
Carlos Bravo10
In the context of content marketing, you may have heard of the term “sales post.” This is a type of content with the objective of achieving sales directly or indirectly. Let’s try a brief definition of the term.
Commercial ContentPhoto rights by Fotolia
A sales post is a type of content published on a blog that aims to achieve sales of a product or service instantly through a purchasing process or within a short period of a couple of days or weeks.
On the other hand, a non-commercial post does not seek japan telephone number immediate performance but is a part of a content marketing strategy . Both types of articles are perfectly valid and complement each other. Different nuances can be made when differentiating commercial posts.
Post with a commercial tagline : This is mainly a non-commercial post that includes some mention of a product or service of the author. Using humor and respecting that 80-90% of the post should be neutral and provide value to the reader is a way that the vast majority of readers do not mind.
Case study of your own service or product : Success stories are usually a very popular type of content that typically receive many visits. It is a more or less elegant way of increasing the percentage of commercial content by providing value in the form of advice or lessons learned to the reader. The commercial part should not exceed 40% to be tolerated by the user.
Promotional post for your own service or product (or that of a third party) : before writing a commercial post you should have written many non-commercial posts providing a lot of value to the user without expecting anything in return. Self-promotion will never be accepted by all readers, but if you want to get the most out of your blog after a while you have to accept that there will always be some who will be annoyed by seeing your commercial side.