higher than authorities require. That sounds good and you don't have to admit that it's just unhealthy food. Many people try to demonstrate that fast food is unhealthy in scientific research, but also in downright unfounded blogs.
An interesting case is that of Sally Davies . She bought a Happy Meal on April 10, 2010 and has been photographing it regularly ever since. She stores it under normal conditions and was curious to see what would happen if she just left it. Here is a photo of the first birthday of Sally Davies Happy Meal. And on June 3, day 2711 , her Happy Meal still looks pristine. The suggestion is of course that it must be full of artificial substances if it stands the test of time so well.
Love vs. hate
It must mean something to you as a big company when someone goes to such lengths to say something about you. You would expect such negative publicity after a scandal, but at McD it is standard. Or when there is a big rivalry and these people turn out to be Burger King fans.
A study we did on brand love and brand hate honduras mobile number shows that the intensity is stronger with brand hate. With brand hate, people are more willing to damage the brand they hate than to put their love brand in the spotlight. We don't know the background of these people, but McDonald's doesn't need a scandal or a war with Burger King to antagonize people of all stripes.
Also read: Innovation is more than technology
From red to green
So McDonald's has to make fundamental steps. And that's what it does. To start with, the mega-huge step from red to green. Several studies have shown that the color green communicates both 'healthy' and that it evokes associations with corporate social responsibility. For a long time, the market was buzzing: is the chain going to change? Will the red be replaced by green? That started in November 2009, the AD reported the switch from red to green , "to convey that it deals responsibly with natural resources." So not because of healthier food, And it takes until 2014 before the chain really changes and the redesign becomes a fact.