Trend: Vertical ad format conquers social networks
Posted: Mon Feb 17, 2025 7:08 am
What is this really about?
Did you know that about 75% of video viewing worldwide takes place on mobile? And also that most of us never turn our phones to landscape anyway? And we are home! That is why video creators came up with a new format a few years ago – vertical video . That is, a picture deliberately shot vertically. The recent online conference Pocket conference as part of the Vertifilms Prague festival was dedicated to the new trend that is conquering social networks and the world of advertising . It featured interesting global marketing personalities who see commercial and artistic potential in the vertical format.
vertical ad format
The revolution is already underway.
While the new trend is still in its infancy in the Czech Republic, global brands are starting to compete to see who can surprise users of Instagram, Facebook, Youtube and other social networks with better vertical overseas chinese in usa data campaigns. Business figures show up to 3x higher return on investment in vertical advertising than what we are used to with the horizontal format.
According to experts, the vertical format will sooner or later become the primary format for consuming content on mobile phones. For example, research has found that 94% of the time people hold their mobile phones vertically , which is also true for the youngest generation Z, who watch video posts on social networks for several hours a day. In the form of stories, video clips and commercials.
Vertical business? Likes are the most important thing here
There are other facts related to age. For example, according to scientists, the human brain perceives vertical videos more naturally and is able to process them better. We relate to a story that has adapted to the screen more easily, it evokes emotions in us and requires less mental effort from us. This is especially important for the youngest target groups . If we look at it from the perspective of a marketing director of any brand, then in the end we are all about the main thing: likes, shares, clicks. Simply anything that will support the business.
Did you know that about 75% of video viewing worldwide takes place on mobile? And also that most of us never turn our phones to landscape anyway? And we are home! That is why video creators came up with a new format a few years ago – vertical video . That is, a picture deliberately shot vertically. The recent online conference Pocket conference as part of the Vertifilms Prague festival was dedicated to the new trend that is conquering social networks and the world of advertising . It featured interesting global marketing personalities who see commercial and artistic potential in the vertical format.
vertical ad format
The revolution is already underway.
While the new trend is still in its infancy in the Czech Republic, global brands are starting to compete to see who can surprise users of Instagram, Facebook, Youtube and other social networks with better vertical overseas chinese in usa data campaigns. Business figures show up to 3x higher return on investment in vertical advertising than what we are used to with the horizontal format.
According to experts, the vertical format will sooner or later become the primary format for consuming content on mobile phones. For example, research has found that 94% of the time people hold their mobile phones vertically , which is also true for the youngest generation Z, who watch video posts on social networks for several hours a day. In the form of stories, video clips and commercials.
Vertical business? Likes are the most important thing here
There are other facts related to age. For example, according to scientists, the human brain perceives vertical videos more naturally and is able to process them better. We relate to a story that has adapted to the screen more easily, it evokes emotions in us and requires less mental effort from us. This is especially important for the youngest target groups . If we look at it from the perspective of a marketing director of any brand, then in the end we are all about the main thing: likes, shares, clicks. Simply anything that will support the business.