Mike Amundsen's full lecture

[suchona.kani.z]

You will certainly admit that with some bots you know at first glance who you are dealing with. It is also not easy to program artificial intelligence like from science fiction. The future is in specialization. Future bots will focus on narrowly specialized tasks for a specific problem. They will be able to help you as financial advisors or bots at the airport. That is, in cases where you can base your decisions on data and there is no need to teach the robot to "think".

Lecturers do not expect massive use of machine learning robots. The last attempt was in 2016. At that time, Microsoft deployed Tay, an artificial intelligence that learned from other people's comments. However, within 16 hours, Tay became a Nazi. Among other things, he called the swastika an art form or tweeted similar statements:

Samples from Taye's tweets


A story is more memorable than facts
Thanks to Susan Linder's talk, we know you'll remember the story of Tay. Because overseas chinese in uk data we remember stories more easily than numbers. So here are some tips on how to present your story.

Goodwill (Susan calls it goodwill ) is very well communicated – that is, the fact that your company helps someone.

You can either tell the story explicitly yourself or let your fans tell it for you (implicit storytelling). Implicit storytelling is used, for example, by Go Pro, which shares recordings of its customers.

How to tell your story?

Be authentic
Make customers feel like they belong to a group
The story and product must be entertaining
The customer must identify with the product.
They do it perfectly, for example, at the Dollar shave Club, and in the Czech environment you can get inspiration from the Gentlemen's Club of Ponožkovice.

Listen to the lecture

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