What is a landing page and what is it used for in industrial marketing?

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You've probably read hundreds of times how important it is to have a company website, and that it should also be dynamic and active. Why? Very simple, so that it generates traffic and can become a powerful commercial support mechanism .

However, a 'normal' website, created china mobile database without conversion points, is only a small part of the journey. It is essential to go one step further. An effective inbound marketing tool that can help you get to the next level is a landing page.

What is a landing page? It is a web page created with the sole purpose of capturing a user's contact information through a form to convert it into a lead. What information? The information we establish as a priority when it comes to qualifying whether a lead is of higher or lower quality for the sales department. In short, converting web traffic into a contact opportunity, first, and business, second.

In terms of design and content, these are usually simpler pages. A landing page is created specifically to promote a campaign about a product or service that we want to highlight. For it to work well, it must have a very direct headline , an image or a video, a short text with basic information, a form and a link to our social networks. There is hardly any navigation or links because we want to avoid what are called 'vanishing points' , that is, distractions that invite the user to leave the page.