Interact with your target audience online
Posted: Mon Dec 23, 2024 5:12 am
The experts consulted
Debora Post is active for NOS Kort , the Instagram account (170,000 followers) of the NOS, where short news videos of fifteen seconds are placed on Instragram. NOS Kort focuses on young people from 13 to 19 years old.
Koen Brouwer is a TV producer and presenter of children's programs (EO) and vlogger. Here you can find his YouTube channel .
Alan Saura works at AJ+, the youth branch of the Arabic television network Al Jazeera .
Kees-Jan Mulder is an editor at Dag6 , a collaboration between EO and the Nederlands Dagblad, which focuses on twenty-somethings and thirty-somethings with the news app and magazine. In addition to the news, the focus is also on backgrounds and inspiring stories. Dag6 also makes videos and stands out because of the contemporary, fast, different way of editing. The content of the videos is often news-related, but seems to successfully appeal to a younger target group due to the way they are edited.
9 tips to help you create audiovisual content for young people
1. Consider your topic choice
The central conclusion that comes back to every creator is that you have to ask yourself what is relevant for this target group. A target group of 13 to 19 years old is concerned with different things than an adult target group. Let this be decisive in your choice of subject. "A subject such as the new scooter legislation is more relevant to our target group than an increase in the AOW", says Debora Post of NOS Kort.
According to Saura from AJ+, this target hong kong business email list group is more than averagely interested in social justice, sustainability and the world of the future. At AJ+, they adapt their video content to this. An example of this can be seen in the video below.
Koen Brouwer indicates that online video allows for easy communication back and forth. That is really the power of online video compared to television. Television is a top-down means of communication. According to Brouwer, creators should use these 'powers' to get their target audience to participate in something. On almost every YouTube channel, you see viewers holding discussions under the videos that can provide input for the content of the next videos. This puts the creator much closer to the viewer. You can see that clearly in the video below by Brouwer.
Debora Post also finds this an important aspect and also mentions the fact that interaction can be used as a way to get feedback from your target group. Saura: "At AJ+ we try to become part of a discussion and not just follow what is going on." By means of an interview they try to deepen the discussion.
Debora Post is active for NOS Kort , the Instagram account (170,000 followers) of the NOS, where short news videos of fifteen seconds are placed on Instragram. NOS Kort focuses on young people from 13 to 19 years old.
Koen Brouwer is a TV producer and presenter of children's programs (EO) and vlogger. Here you can find his YouTube channel .
Alan Saura works at AJ+, the youth branch of the Arabic television network Al Jazeera .
Kees-Jan Mulder is an editor at Dag6 , a collaboration between EO and the Nederlands Dagblad, which focuses on twenty-somethings and thirty-somethings with the news app and magazine. In addition to the news, the focus is also on backgrounds and inspiring stories. Dag6 also makes videos and stands out because of the contemporary, fast, different way of editing. The content of the videos is often news-related, but seems to successfully appeal to a younger target group due to the way they are edited.
9 tips to help you create audiovisual content for young people
1. Consider your topic choice
The central conclusion that comes back to every creator is that you have to ask yourself what is relevant for this target group. A target group of 13 to 19 years old is concerned with different things than an adult target group. Let this be decisive in your choice of subject. "A subject such as the new scooter legislation is more relevant to our target group than an increase in the AOW", says Debora Post of NOS Kort.
According to Saura from AJ+, this target hong kong business email list group is more than averagely interested in social justice, sustainability and the world of the future. At AJ+, they adapt their video content to this. An example of this can be seen in the video below.
Koen Brouwer indicates that online video allows for easy communication back and forth. That is really the power of online video compared to television. Television is a top-down means of communication. According to Brouwer, creators should use these 'powers' to get their target audience to participate in something. On almost every YouTube channel, you see viewers holding discussions under the videos that can provide input for the content of the next videos. This puts the creator much closer to the viewer. You can see that clearly in the video below by Brouwer.
Debora Post also finds this an important aspect and also mentions the fact that interaction can be used as a way to get feedback from your target group. Saura: "At AJ+ we try to become part of a discussion and not just follow what is going on." By means of an interview they try to deepen the discussion.