Instead of wasting hours taking care of each email to be sent, for example, everything can be done in a more practical way. Newsletters, offers, announcements, in short, everything related to email marketing planning can be controlled by the tool, in a simple and intuitive way. You can also use marketo to qualify your leads, including creating a lead scoring to facilitate your sales team, in addition to optimizing the relationship with your contacts with the crm feature.
Content generationcontent marketing is a widely used strategy employment data for those who want to strengthen their brand's digital presence and attract more potential consumers in an organic way. After the content production process — which needs to be of quality —, all other tasks can be performed through marketo. Whether managing publications on blogs, social networks or websites, or increasing traffic with seo techniques, all of this can be done with this platform.
At the same time, it is possible to think and execute actions that seek the highest conversion of these leads, such as creating customizable landing pages and the best resources to obtain more information about visitors. more than % of consumers prefer that the channel used by companies to communicate with them is email.