Why you can still use vlogging for people over 50
Posted: Mon Dec 23, 2024 5:16 am
Will YouTube beat television among the over-50s?
Vlogging for people over 50 is an existing phenomenon, but it is only about filming and not about influencing. Watching vlogs is not yet common among the current 50-plussers, which is the case among young people. People over 50 vlog as a hobby and cannot yet earn a living from it.
For vlogging 50-plussers it is important that they choose a topic. That helps the vlogger find a direction, and the viewers get clarity – they know what to expect from a video. In addition, there is a good chance that there are fans of your topic, which means you can immediately create a loyal following, says Joost Timp (aff.). For the time being, it is essential to collect subscribers for your channel. A small part of today's 50-plussers know how to find and use the popular medium, but subscribing is often a step too far.
The number of people over 50 will hong kong business mailing list increase, and at the same time they will also become more zest for life and travel. They value quality, are loyal brand users and well-informed. Six reasons why vlogging can still be used for people over 50? The 50-plusser:
Prefers to be addressed by 'real people'
Would like to identify with the seller, the brand or the subject
Is brand loyal and receptive to information when there is recognition and trust
Needs values such as authenticity, understanding and humor
Will become increasingly open to new media
Has a great need for information, YouTube is often used for how-to videos
For now, the user-friendliness and accessibility of YouTube remain essential to reach and influence the 50-plusser. The current 50-plus vloggers will therefore have to make do with fewer subscribers for a while. Even though the current 50-plusser in 2017 does not immediately look at YouTube at 4:00 PM for the necessary dose of Knolpower, the beginning and the potential are there. For both current and future marketers, be warned!
Vlogging for people over 50 is an existing phenomenon, but it is only about filming and not about influencing. Watching vlogs is not yet common among the current 50-plussers, which is the case among young people. People over 50 vlog as a hobby and cannot yet earn a living from it.
For vlogging 50-plussers it is important that they choose a topic. That helps the vlogger find a direction, and the viewers get clarity – they know what to expect from a video. In addition, there is a good chance that there are fans of your topic, which means you can immediately create a loyal following, says Joost Timp (aff.). For the time being, it is essential to collect subscribers for your channel. A small part of today's 50-plussers know how to find and use the popular medium, but subscribing is often a step too far.
The number of people over 50 will hong kong business mailing list increase, and at the same time they will also become more zest for life and travel. They value quality, are loyal brand users and well-informed. Six reasons why vlogging can still be used for people over 50? The 50-plusser:
Prefers to be addressed by 'real people'
Would like to identify with the seller, the brand or the subject
Is brand loyal and receptive to information when there is recognition and trust
Needs values such as authenticity, understanding and humor
Will become increasingly open to new media
Has a great need for information, YouTube is often used for how-to videos
For now, the user-friendliness and accessibility of YouTube remain essential to reach and influence the 50-plusser. The current 50-plus vloggers will therefore have to make do with fewer subscribers for a while. Even though the current 50-plusser in 2017 does not immediately look at YouTube at 4:00 PM for the necessary dose of Knolpower, the beginning and the potential are there. For both current and future marketers, be warned!