Imagine traffic and moving streams of cars entering different parking lots. Website traffic operates on a similar principle - streams of users moving around the network, visiting different resources.
Internet traffic is the amount of information that a user receives from a server or sends to it. This can be text files, images, music, video and other content.
The role of traffic
This is the basic indicator from which all the others are jiangsu mobile number database calculated: coverage, engagement, conversion. The sales funnel starts with it, and the higher the number of site views, the more buyers there will be in the end. To increase site traffic, complex measures are needed: optimization, placing links in the media environment, working with social networks from which you can transfer the audience.
Targeted and non-targeted traffic
It is important what kind of audience has come to the site: target or non-target.
A target visitor is a person interested in the product. This does not mean that he will buy it, but he studies the information with the aim of making a decision about buying now or in the future.
Non-target is a user who is not interested in the product. These could be competitors who are simply studying the content, web page creation specialists who are interested in different interfaces, or those who clicked on the link by mistake.
Therefore, not only quantity but also quality is important, that is, that the majority of visitors are target. Not only sales depend on this, but also the position of the site in the search engine. If search bots see that the audience, having gone to the page, immediately leaves, without even getting acquainted with the product and without performing any actions, then they assess the site as not useful enough, while lowering it in the search even lower. And vice versa, when the bot sees that the audience is interested in the content, the system evaluates the site as useful, raising its rating.