What Do We Do Differently In Digital Marketing?

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Everyone thinks they have some knowledge about digital marketing . The most difficult thing for digital marketing companies is to overcome the idea that their customers think, “I also created that ad.” Of course, it is necessary to pay attention to the knowledge and experience of digital marketing experts. The first difference of digital marketing experts is that they know how which target audience will react to which product/service. A digital marketing expert has tested many target audiences and knows which of them will buy a vacuum cleaner and which may need aesthetic services. For example, if you are selling a cleaning product, how do you show your ad to housewives? What strategies should a dental clinic use if it wants to attract customers from abroad?

It will not surprise you to know that a huge amount of money is being wasted by setting a daily budget only through social media applications. Believe me, this amount is 10 times more than you think. Because although most companies think that they make a profit by looking at 3-5 sales that return for the money they spend on digital ads; they are far from the strategy required for a brand to grow with digital ads. This strategy is generally called the "Sales Funnel".

Advertising Agency Bursa FunnelThe sales funnel is a concept based on the proximity of a customer to purchase a product or service from top to bottom. The cold audience is the audience that has just met the brand and product/service, has seen it for the first time and is the audience that is the farthest from purchasing. Of course, there will be those among them who convert to sales in a short time, but when you look at the big picture, the cold audience should be used as a test box. The brand albania number data and service should be explained to this audience quickly. Because potential customers who do not know the brand tend to skip the ad quickly. In this short time, especially at the beginning of your ad video or in the largest font size of your ad visual, there should be content that convinces your potential customer to look at your ad. Video ads should generally be used here. Because if the potential customer who watches the video ad does not scroll the page immediately or does not click the skip ad button on YouTube immediately; this customer is a lukewarm customer. This is one of the main things we do differently as Medya Vadisi Advertising Agency . Separating the lukewarm audience from the cold audience and putting them in a separate bag requires a certain level of expertise.

The lukewarm audience is the people who have seen your brand before but have not purchased your product or service. Although this audience is more likely to buy because they have seen your brand before, they may not have purchased for any reason. Their phone may have rung at that moment or they may not feel financially ready. Maybe they looked at your ad just because they didn’t feel like it at that moment but didn’t want to bother calling or buying online. Here we know that reverse marketing efforts should be initiated so that this potential in the lukewarm audience is not lost. Reverse marketing is an indispensable factor for a product or service to turn into sales. A digital marketing expert creates new target audiences with the indicators (KPIs) they create and publishes “customized” advertisements to these target audiences. This is like a salesperson who records the people sitting in front of your store and looking at your store from a distance; then goes to their door and asks, “Hello, you have looked at this product before. Would you like to review it again?” It takes expertise to manage these salespeople correctly and get efficiency from them. Among the lukewarm crowd, people who have looked at your product or service for a long time are called the warm crowd.