Apply the 1-2-3 rule to attract visitors and reduce the bounce rate on a post
Posted: Mon Dec 23, 2024 5:19 am
Blogs are no longer read, but scanned. To ensure your content receives the attention it deserves, you can apply the 1-2-3 rule.
Carlos Bravo13
Although there are only formulas for a few things in life, it is what we look for the most when we start in a subject that we are beginners and that we do not master so well yet. In the world of blogging, it is not only about creating quality content but also making it digestible for the reader.
Formula for designing postsPhoto rights by Fotolia
Usability is a must to achieve a low bounce rate. The best posts in the world don't get the attention they deserve because they don't take into account some essential points. In the vast majority of my japanese phone numbers posts I usually apply a 1-2-3 rule, which in my case is a kind of formula that gives me good results.
Contents [ hide ]
1 1 – Create an attention-grabbing title that attracts visitors
2 2 – Separate the content into 2 paragraphs
3 3 – Use 3 points for lists in paragraphs
1 – Create an attention-grabbing title that attracts visitors
This point is obvious. If you don't attract attention by creating curiosity, you will never get a visitor's attention. The decision to click or not on a link in a search result, a Twitter tweet, a Facebook update, a call to action in an email, etc. is based almost exclusively on the attraction force generated by the title. That is why, for me, a good post starts with a good title. Without it, I don't start writing because it is a key piece for the article to be successful.
The anatomy of the perfect title in a post
2 – Separate the content into 2 paragraphs
If you notice, this is what I usually do in 80% of my posts. There are some exceptions where I divide them into more parts. For a “standard” post, this is my most popular structure because it usually gives me the best results. Each paragraph is also accompanied by a subtitle, which provides a high level of usability for a user who scans a text on their first reading. With these 3 sentences (title + 2 subtitles) a reader has to be able to extract the most important ideas from the content. If you manage to convey the main message with this, they will stay longer to read the entry in detail.
Carlos Bravo13
Although there are only formulas for a few things in life, it is what we look for the most when we start in a subject that we are beginners and that we do not master so well yet. In the world of blogging, it is not only about creating quality content but also making it digestible for the reader.
Formula for designing postsPhoto rights by Fotolia
Usability is a must to achieve a low bounce rate. The best posts in the world don't get the attention they deserve because they don't take into account some essential points. In the vast majority of my japanese phone numbers posts I usually apply a 1-2-3 rule, which in my case is a kind of formula that gives me good results.
Contents [ hide ]
1 1 – Create an attention-grabbing title that attracts visitors
2 2 – Separate the content into 2 paragraphs
3 3 – Use 3 points for lists in paragraphs
1 – Create an attention-grabbing title that attracts visitors
This point is obvious. If you don't attract attention by creating curiosity, you will never get a visitor's attention. The decision to click or not on a link in a search result, a Twitter tweet, a Facebook update, a call to action in an email, etc. is based almost exclusively on the attraction force generated by the title. That is why, for me, a good post starts with a good title. Without it, I don't start writing because it is a key piece for the article to be successful.
The anatomy of the perfect title in a post
2 – Separate the content into 2 paragraphs
If you notice, this is what I usually do in 80% of my posts. There are some exceptions where I divide them into more parts. For a “standard” post, this is my most popular structure because it usually gives me the best results. Each paragraph is also accompanied by a subtitle, which provides a high level of usability for a user who scans a text on their first reading. With these 3 sentences (title + 2 subtitles) a reader has to be able to extract the most important ideas from the content. If you manage to convey the main message with this, they will stay longer to read the entry in detail.