Offline after work hours
Posted: Mon Dec 23, 2024 5:31 am
The need for relevant and personal content also applies to other online marketing channels. For example, organic or paid targeting of social media content to your specific target group is no longer a luxury these days. You can also set up different customer profiles for a website and track in real time which profile a visitor fits on your site. In this way, you only offer this visitor content that is relevant at that moment. In conversation with the customer to make it more personal? Take a look at the possibilities of a chatbot .
In short: brands must work even harder to appeal to consumers and come up with creative solutions.
Whether a website is at the top of the search results also depends on relevant content. Google itself ensures that the search results are increasingly relevant to the consumer, but you can help out a bit. For example, give Google information about your various locations via Google My Business , so that Jan from Utrecht immediately sees a Google map with opening hours of the branch in Utrecht when he searches for your company.
And then there are the apps. Consumers hong kong mobile number have about 5 apps downloaded on their mobile that they use (almost) daily, such as an app for e-mail, news and banking. Do you think you can't get into your customer's top 5? Then think about the possibilities to reach your customer via existing apps. Is an app for interaction with your customer really still necessary? Or can you also just use the already existing and personal WhatsApp?
Finally, the digital detox trend not only affects the content of the product or service you offer, but also the moment when you want to get your message across. More and more people have to be online for their work and if they want to get away from the internet, they will do so mainly outside of work hours. Many companies have their best conversion rates during office hours and this will only increase.
The emerging digital detox trend means that consumers are going to rebel against the negative effects of being online and that they are increasingly in need of the peace and positivity of being offline. How brands will respond to this and what new opportunities this will offer us, the future will show. How do you think the digital detox trend will develop and how we can best deal with this in online marketing and communication? Share your ideas in a comment. I will read them next week when I am online again
our online identity is more than just your corporate identity. It is also the atmosphere that your content, website and photography bring with it. And even the way in which you respond to questions online. Investing in a strong online identity is essential for healthcare institutions and healthcare professionals right now. Why exactly and how to do that, I will gladly tell you in this article.
In short: brands must work even harder to appeal to consumers and come up with creative solutions.
Whether a website is at the top of the search results also depends on relevant content. Google itself ensures that the search results are increasingly relevant to the consumer, but you can help out a bit. For example, give Google information about your various locations via Google My Business , so that Jan from Utrecht immediately sees a Google map with opening hours of the branch in Utrecht when he searches for your company.
And then there are the apps. Consumers hong kong mobile number have about 5 apps downloaded on their mobile that they use (almost) daily, such as an app for e-mail, news and banking. Do you think you can't get into your customer's top 5? Then think about the possibilities to reach your customer via existing apps. Is an app for interaction with your customer really still necessary? Or can you also just use the already existing and personal WhatsApp?
Finally, the digital detox trend not only affects the content of the product or service you offer, but also the moment when you want to get your message across. More and more people have to be online for their work and if they want to get away from the internet, they will do so mainly outside of work hours. Many companies have their best conversion rates during office hours and this will only increase.
The emerging digital detox trend means that consumers are going to rebel against the negative effects of being online and that they are increasingly in need of the peace and positivity of being offline. How brands will respond to this and what new opportunities this will offer us, the future will show. How do you think the digital detox trend will develop and how we can best deal with this in online marketing and communication? Share your ideas in a comment. I will read them next week when I am online again
our online identity is more than just your corporate identity. It is also the atmosphere that your content, website and photography bring with it. And even the way in which you respond to questions online. Investing in a strong online identity is essential for healthcare institutions and healthcare professionals right now. Why exactly and how to do that, I will gladly tell you in this article.