When optimizing your content, don't forget to consider internal links
Posted: Wed Feb 19, 2025 6:42 am
Improving your internal links improves your readers’ experience by allowing them to learn more about the topic they’re interested in. It’s also crucial for search engines, helping them find your content, its relevance, and its thematic relationships. Internal linking is very important for SEO . It can guide Google and visitors to the pages you consider important. And what you consider important is up to you. You can decide that the things that make you the most money are important, or that the things that you’re the strongest competitor in, or maybe the weakest competitor in, are important. With internal linking, you can really focus things on those areas and parts of your website.
16. Updating external links
Adding external links to your content is a great way to enrich and optimize your content.
At first glance, this may seem ghana phone number data counterproductive. Why would you send your readers to other websites?
However, if you consider this approach thoughtfully, it has several advantages.
People will find your content more credible and useful if you back up your claims, statistics, or quotes with an authoritative external source . It also provides your audience with a quick path to more information.
However, you need to check these regularly to make sure you are still sending readers to the most relevant resource.
Clear and relevant sources also demonstrate expertise in your field, which search engines appreciate. They provide context that helps solidify the relationship between your content on a particular topic and other expert or authoritative sites that also cover the same topic.
17. Give examples
A great tip for improving your content is to include real-world examples . Are there areas that could be better explained by showing how something works rather than trying to explain it in words?
Showing your idea in action adds credibility and makes it more useful and engaging.
18. Ask the experts
If you have created a thought piece or content that answers a qualitative question, you can improve it by asking some experts in the field.
Combining quotes from experts that are clearly referenced will strengthen your EAT signals to search engines by demonstrating that you have engaged qualified experts on the subject matter. Readers will gain the benefit of a more balanced argument as well as expertise in the field.
You may even benefit from attracting backlinks or social activity from participating experts.
16. Updating external links
Adding external links to your content is a great way to enrich and optimize your content.
At first glance, this may seem ghana phone number data counterproductive. Why would you send your readers to other websites?
However, if you consider this approach thoughtfully, it has several advantages.
People will find your content more credible and useful if you back up your claims, statistics, or quotes with an authoritative external source . It also provides your audience with a quick path to more information.
However, you need to check these regularly to make sure you are still sending readers to the most relevant resource.
Clear and relevant sources also demonstrate expertise in your field, which search engines appreciate. They provide context that helps solidify the relationship between your content on a particular topic and other expert or authoritative sites that also cover the same topic.
17. Give examples
A great tip for improving your content is to include real-world examples . Are there areas that could be better explained by showing how something works rather than trying to explain it in words?
Showing your idea in action adds credibility and makes it more useful and engaging.
18. Ask the experts
If you have created a thought piece or content that answers a qualitative question, you can improve it by asking some experts in the field.
Combining quotes from experts that are clearly referenced will strengthen your EAT signals to search engines by demonstrating that you have engaged qualified experts on the subject matter. Readers will gain the benefit of a more balanced argument as well as expertise in the field.
You may even benefit from attracting backlinks or social activity from participating experts.