What are the disadvantages of a monthly spending limit?

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Monthly limits will stop campaigns if you exceed your budget. Be aware that a monthly limit will stop all of your campaigns. This will prevent your best performing campaigns or campaigns that start at the end of the month from being displayed. So be very careful when setting this feature.

Advertising campaign budgets need to be managed wisely

When creating an effective budget, always pay hungary phone number data attention to your maximum possible monthly advertising spend. Consider the number of campaigns and choose the appropriate strategy that will suit you best. Remember that as your Google Ads account grows, it is necessary to revise the strategy. If you do not want to review it alone or need advice on setting up a PPC strategy, do not hesitate to contact our experts .

Are you interested in how to reduce the cost of PPC campaigns without reducing performance? Then you shouldn't miss our next article . The monthly spending limit is independent of the other options mentioned and effectively stops ads from running even in the middle of the month if the set budget has already been used up. The advertising will be suspended until the first day of the following month, when the limit is renewed for the new month.

To set a monthly limit, select Tools & Settings in your Google Ads account . Then, go to Billing & Settings . You can set a monthly limit here, and you can also change or disable it in the same place if you want to manually increase the limit for a specific month.