A LinkedIn post from Kerry Hartley
Posted: Wed Feb 19, 2025 9:23 am
We also partnered with Kerry Hartley, a LinkedIn nano-influencer who shares tips for preparing for AfroTech™ each year. This was important because we wanted to extend our reach by collaborating with someone who already has an audience tied to AfroTech™. Along with sharing tips for AfroTech™ attendees preparing for the conference, he encouraged people to follow Sprout on Instagram and watch our event coverage.
A nano-influencer who shares tips for preparing for AfroTech™ each year. In the post, he shares tips for AfroTech™ attendees preparing for the conference and encourages people to follow Sprout on Instagram to watch event coverage.
Lastly, we ended our pre-event coverage with a hype video sharing some of my favorite moments from last year’s conference to further share our messaging:
A Sprout Social Instagram Reel featuring footage from Senior Content uganda mobile database Specialist's trip to AfroTech™ 2023. The caption read encourages viewers to stay tuned for event coverage at AfroTech™ 2024.
Before we headed to Houston, our Social team set up a Listening topic in Sprout to gauge conversations around the event and identify any potential media opportunities.
During event
For our coverage during AfroTech™, Sprout really wanted to bring our audience along for the ride, so we posted Instagram Stories daily. To ground our posting and center Sprout’s connection to the event, I made sure to include content centered around two of our narrative focus areas for 2024: memorable brand experiences and artificial intelligence (AI). For example, we shared videos of brand activations in the expo hall and venue campus. We also posted clips from the AfroTech™ AI Stage and other event stages.
A nano-influencer who shares tips for preparing for AfroTech™ each year. In the post, he shares tips for AfroTech™ attendees preparing for the conference and encourages people to follow Sprout on Instagram to watch event coverage.
Lastly, we ended our pre-event coverage with a hype video sharing some of my favorite moments from last year’s conference to further share our messaging:
A Sprout Social Instagram Reel featuring footage from Senior Content uganda mobile database Specialist's trip to AfroTech™ 2023. The caption read encourages viewers to stay tuned for event coverage at AfroTech™ 2024.
Before we headed to Houston, our Social team set up a Listening topic in Sprout to gauge conversations around the event and identify any potential media opportunities.
During event
For our coverage during AfroTech™, Sprout really wanted to bring our audience along for the ride, so we posted Instagram Stories daily. To ground our posting and center Sprout’s connection to the event, I made sure to include content centered around two of our narrative focus areas for 2024: memorable brand experiences and artificial intelligence (AI). For example, we shared videos of brand activations in the expo hall and venue campus. We also posted clips from the AfroTech™ AI Stage and other event stages.