Influencers for an Instagram campaign
Posted: Wed Feb 19, 2025 9:38 am
Track the engagement metrics of any influencer you might partner with, particularly for an industry-specific influencer or creator. Sometimes, a smaller, highly engaged community will lead to a better campaign than a larger community that doesn’t engage much.
Some of this research can be done manually through social platforms, but it can be time-consuming. Save time by using a dedicated solution like Sprout Social Influencer Marketing (formerly Tagger).
With Sprout, you can filter search results based on brand affinity. This immediately reveals influencers who share the same interests and audience as your brand, through data-driven research. You can also assess audience authenticity, to make sure an influencer’s following is legitimate and engaged.
When identifying influencers, cater your strategy to different social uruguay mobile database networks. We’ve outlined how your strategy should change for each major network below.
The majority of consumers (61%) say that Instagram is their top social media network for product discovery, which is influencers’ bread and butter.
With Instagram influencer marketing, engagement rates are vital. Look for an engagement rate of at least 3%.
Some of this research can be done manually through social platforms, but it can be time-consuming. Save time by using a dedicated solution like Sprout Social Influencer Marketing (formerly Tagger).
With Sprout, you can filter search results based on brand affinity. This immediately reveals influencers who share the same interests and audience as your brand, through data-driven research. You can also assess audience authenticity, to make sure an influencer’s following is legitimate and engaged.
When identifying influencers, cater your strategy to different social uruguay mobile database networks. We’ve outlined how your strategy should change for each major network below.
The majority of consumers (61%) say that Instagram is their top social media network for product discovery, which is influencers’ bread and butter.
With Instagram influencer marketing, engagement rates are vital. Look for an engagement rate of at least 3%.