What are offline conversions?
Posted: Mon Dec 23, 2024 5:45 am
Answer the following 3 questions for success
Snapchat, Amazon and Airbnb are platforms that corporates would like to copy. This raises the question: are startups the only ones that can build a platform? The answer is simple. No. Corporates can also become a successful platform.
But despite the long list of successful examples, becoming a platform is of course no guarantee for success. To become a successful platform, you need to ask yourself a number of questions.
What is the problem I am solving, for both the supply and demand side? Both sides are fundamental to the success of your platform. If you do not solve a problem on both sides, your platform is doomed to fail.
How do I grow? Selling on a platform business means selling to two sides at the same time: supply and demand. It is easy to fall into the AI trap.
Is my experience better than my competitor's? A consumer doesn't care if you're a platform or not. The consumer wants the best experience at the best price. What differentiates you from the industry standard?
Being a platform is a means and not an end in itself. It is a business model to make your idea scalable, without making huge investments.
Which platforms inspire you and how do you see them growing? I'm very curious!
It is a question that should interest every marketer, but is not always easy to answer: what does my Facebook campaign yield? If you have a webshop, you will probably measure the return on your campaigns via Google Analytics or via the Facebook pixel in the advertisement management. But what if you do not have a webshop, but do run campaigns in Facebook? What do your invested euros ultimately yield in sales in the store? With 'offline conversions' Facebook offers the possibility to gain more insight into this.
In short, offline conversions allow Facebook to hong kong mobile phone number connect your customer data to people who have interacted with your Facebook ad. Facebook counts a conversion as a person who converts within one day of seeing your ad or up to 28 days after clicking on your ad.
That may sound a bit vague... How does that work exactly? Facebook knows who saw your ad and who clicked on it. Logically, they do not make this transparent for privacy reasons. However, if you upload your customer data to Facebook, they can link the people from your customer base to people who saw your ad based on so-called identifiers .
So you are able to gain insight into two things retroactively. What percentage of your customers came into contact with your Facebook ad in advance? And how much did this yield?
Properly register sales and customer data
I recently applied this feature to a client of ours who actively advertises on Facebook, but realizes most of her sales in the store. Because they register their sales and customer data well, this was the best test case for me.
Snapchat, Amazon and Airbnb are platforms that corporates would like to copy. This raises the question: are startups the only ones that can build a platform? The answer is simple. No. Corporates can also become a successful platform.
But despite the long list of successful examples, becoming a platform is of course no guarantee for success. To become a successful platform, you need to ask yourself a number of questions.
What is the problem I am solving, for both the supply and demand side? Both sides are fundamental to the success of your platform. If you do not solve a problem on both sides, your platform is doomed to fail.
How do I grow? Selling on a platform business means selling to two sides at the same time: supply and demand. It is easy to fall into the AI trap.
Is my experience better than my competitor's? A consumer doesn't care if you're a platform or not. The consumer wants the best experience at the best price. What differentiates you from the industry standard?
Being a platform is a means and not an end in itself. It is a business model to make your idea scalable, without making huge investments.
Which platforms inspire you and how do you see them growing? I'm very curious!
It is a question that should interest every marketer, but is not always easy to answer: what does my Facebook campaign yield? If you have a webshop, you will probably measure the return on your campaigns via Google Analytics or via the Facebook pixel in the advertisement management. But what if you do not have a webshop, but do run campaigns in Facebook? What do your invested euros ultimately yield in sales in the store? With 'offline conversions' Facebook offers the possibility to gain more insight into this.
In short, offline conversions allow Facebook to hong kong mobile phone number connect your customer data to people who have interacted with your Facebook ad. Facebook counts a conversion as a person who converts within one day of seeing your ad or up to 28 days after clicking on your ad.
That may sound a bit vague... How does that work exactly? Facebook knows who saw your ad and who clicked on it. Logically, they do not make this transparent for privacy reasons. However, if you upload your customer data to Facebook, they can link the people from your customer base to people who saw your ad based on so-called identifiers .
So you are able to gain insight into two things retroactively. What percentage of your customers came into contact with your Facebook ad in advance? And how much did this yield?
Properly register sales and customer data
I recently applied this feature to a client of ours who actively advertises on Facebook, but realizes most of her sales in the store. Because they register their sales and customer data well, this was the best test case for me.