So that's how it is
Posted: Mon Dec 23, 2024 6:04 am
For online marketers it is important that visitors accept the tracking cookies. With the tracking cookies you can achieve a lot! Without cookies it becomes very difficult to apply remarketing for example. Isn't it fantastic that Google makes it possible to chase the customer with his dream shoes? Then the purchase becomes a little easier and you are one conversion richer.
If the e-Privacy Regulation is possibly implemented in 2019, internet users will no longer have to accept cookies on every website. Previously, an end user was forced to accept cookies, because otherwise they would be presented with a poorly functioning website. With the implementation of the e-Privacy Regulation, they only have to indicate these cookie settings once in their browser settings. This also means that a website must always be displayed in the way it is supposed to be, even if the visitor has not accepted the cookies. At that point, it is no longer possible to get away with a poorly functioning website.
As an internet user, you might be thinking: great! Turn off those cookies. Unfortunately, there are still some threats lurking. If tracking cookies are not allowed to be used by companies like Nu.nl, hong kong telephone number free internet surfing will be jeopardized. If you go looking for a new bank from Wehkamp, this bank will most likely follow you to a website like Nu.nl. The advertising space that websites like Nu.nl offer is the source of income for many similar sites. The cause-effect relationship is strongly present. If organizations like Nu.nl (in this example) can no longer make advertising space available to Wehkamp, they will miss out on income. A logical consequence is that you will have to pay for news.
The change affects campaigns
The e-privacy regulation affects analytical cookies in combination with third parties and tracking cookies. For the development department, the e-privacy regulation has less impact and is more of an improvement. In order to continue using Google Analytics, the account will have to meet certain conditions. For the online marketing department, the introduction of the e-privacy regulation has a greater impact, namely that tracking cookies will no longer be used by default. This change has a great impact on online marketing campaigns and can endanger the 'free' internet.
If the e-Privacy Regulation is possibly implemented in 2019, internet users will no longer have to accept cookies on every website. Previously, an end user was forced to accept cookies, because otherwise they would be presented with a poorly functioning website. With the implementation of the e-Privacy Regulation, they only have to indicate these cookie settings once in their browser settings. This also means that a website must always be displayed in the way it is supposed to be, even if the visitor has not accepted the cookies. At that point, it is no longer possible to get away with a poorly functioning website.
As an internet user, you might be thinking: great! Turn off those cookies. Unfortunately, there are still some threats lurking. If tracking cookies are not allowed to be used by companies like Nu.nl, hong kong telephone number free internet surfing will be jeopardized. If you go looking for a new bank from Wehkamp, this bank will most likely follow you to a website like Nu.nl. The advertising space that websites like Nu.nl offer is the source of income for many similar sites. The cause-effect relationship is strongly present. If organizations like Nu.nl (in this example) can no longer make advertising space available to Wehkamp, they will miss out on income. A logical consequence is that you will have to pay for news.
The change affects campaigns
The e-privacy regulation affects analytical cookies in combination with third parties and tracking cookies. For the development department, the e-privacy regulation has less impact and is more of an improvement. In order to continue using Google Analytics, the account will have to meet certain conditions. For the online marketing department, the introduction of the e-privacy regulation has a greater impact, namely that tracking cookies will no longer be used by default. This change has a great impact on online marketing campaigns and can endanger the 'free' internet.